Stephen Adler, founder of Charity Brands, is one of the world’s foremost authorities and resources on corporate social responsibility and cause-related marketing and branding. While he was a faculty member at Queens College, he established Inter-Collegiate Marketing, a youth marketing firm. Mr. Adler and his team created success for IBM in its first national effort to sell computers in college bookstores, launched the first ever youth credit card, “Don’t Leave School Without It,” for American Express, and created a global calling card sold at college campuses for AT&T.

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Thereafter, Mr. Adler formed Charity Brands, where he created Walk America for the March of Dimes with the late Beverly Sills. Charity Brands also launched the greeting card program "The First Cachet" for the USA with Peter Max and the Beatles' Yellow Submarine, to benefit UNICEF.