QVC and Ovarian Cancer Research Foundation

Event and Program Sponsorship

2010 marked the 4th year that OCRF partnered with QVC to bring Super Saturday, an elite Hampton's fundraiser, to QVC's national audience of 93 million homes. QVC Presents Super Saturday Live is a 2 hour live special broadcast from the event, offering viewers the chance to purchase a variety of products including apparel, accessories, jewelry and beauty at half the manufacturer's suggested retail price, with all net proceeds benefiting OCRF.

Charity Brands initiated and developed the partnership between Super Saturday and QVC, turning a small, local event into one of QVC's most lucrative and anticipated annual programs.