PepsiCo

Corporate Strategic Advisory

Charity Brands created an integrated marketing strategy for PepsiCo bottlers globally. Bottlers around the world were contacted to create cause marketing campaigns. In addition, employees, customers, and communities joined together in universal programs that could combine the strength of PepsiCo around the world. The campaign components, including marketing handbooks and toolboxes, have played a part in what today is known as Pepsi Refresh.